Leverage Social Media To Make Money Online
Social media is one of the biggest parts of making money online, and every website you visit for IM advice will tell you to use social media.
But even with all of that information out there, people are still using social media incorrectly.
In this post, we’re going to look at some of the best ways to use social media to make money on the internet.
Use “Look-Alike” Ads
This is something that Facebook has started doing to make marketing more effective for their advertisers. Look-alike ads are ads that are specifically designed for a certain audience.
These ads are matched with the perfect customer and designed so that that customer will respond to them.
Use Instagram Stories
Instagram stories are one of the most underused features of the platform, which is strange considering that it has grown to be one of the biggest social media sites of the modern age.
Instagram is used by everyone because everyone takes pictures, but businesses that combine product images with the Instagram stories feature see a great deal more engagement and success.
Use The Ad Tools Offered By LinkedIn
This resume site has some pretty incredible advertising tools, not to mention lots of groups and ways to target specific audiences. The ad tools are something relatively new and just one more way that LinkedIn is trying to compete with some of the other social media networks out there. A couple of examples include the ability to collect leads from the LinkedIn news feed and the ability to use retargeted ads.
Use YouTube To Promote Gated Content
There are a lot of people that use YouTube every day, and uploading your videos is a smart idea no matter what.
But one of the ways that you can best leverage YouTube is to use videos to draw in traffic for gated content on your main website. Because YouTube is part of Google, there are a lot of advertising policies that most people don’t even consider.
Use Facebook Groups
If you aren’t using Facebook groups to promote your business, then you are missing out on a huge feature on the social media site.
Facebook groups are designed to build communities within Facebook and becoming part of a community means that you have instant rapport and influence with the people within that group.
Search Engine Marketing (SEM)
Search engine marketing is a term that refers to paid marketing that you do to promote your website – usually specifically with search engines like Google or Bing.
In the past, this was simply a way to refer to all of the search engine optimization methods that you used, paid and unpaid, but it has become specialized and simply refers to pay-per-click campaigns and other types of search engine optimization that you pay for.
Let’s take a look at the different methods:
PPC Advertising
PPC Advertising, which stands for pay-per-click, is a business model that uses advertisements on a search engine results page to draw in customers. Generally, they are on the right sidebar, but they may be in other locations depending upon the search engines used.
PPC works on a bidding system. The person who bid the highest for a particular keyword is listed as the top search result.
However, there is another form of advertising that you should be aware of, because it uses the same initials as pay-per-click. It is known as pay-per-call.
It isn’t very popular yet, but it is based upon the number of clicks the result in a call from a smartphone. These are used in mobile advertising and this may be more popular later.
Another form of search engine marketing is the CPM, which stands for cost-per-thousand impressions. An impression is whenever a computer screen displays your ad. Banner ads, sidebar ads and any CPM type of advertisement is based upon 1000 impressions.
You will set up your ad in advance, determining how many times you want that ad to be displayed (in multiples of 1000) and then launch. The downside of this form of advertising is that you pay whether or not you get a single click.
Search engine marketing is going to become much more popular in the future as the webspace becomes more and more crowded and larger numbers of advertisers fight for the limited amount of space that is available.
However, if you use SEM combined with your regular SEO efforts, you will probably be very successful. You just want to make sure that you have created the right advertisement, no matter if you are using PPC ads or CPM ads, visual or text.
You need to make that ad compelling and irresistible if you want it to be as effective as possible and worth the cost.
Keep a lookout for part 4 in this series coming soon.
