Todays post is part 1 of a series of posts on being a Digital Nomad and what it means to work from home. If you haven’t downloaded my Free Ebook on “ So You Want To Be A Digital Nomad” just pop your email into the box on the right of this article page. You will get instant access. It is meant as a prelude to this series of articles.
If you make the decision to become a full-time digital nomad, then you’ll not only be changing your career but your entire way of life. As a digital nomad you’ll be someone who is able to work from anywhere in the world, who doesn’t answer to a boss and who can potentially earn much more money by running their own business with very low overheads.
But there are challenges here too. One such challenge is how you stay motivated when working from home. Another is how you go about stocking up on hardware that will offer enough power for what you need to do without breaking the bank.
One thing to keep in mind is that the phrase ‘work from home’ doesn’t necessarily have to be literal. Think of it instead as working ‘not from an office’.
And actually, it’s highly recommended that you leave the home if you want to get the most out of yourself in terms of productivity. Working in your house makes it very difficult to stay motivated and not to get distracted by your games console, the internet or the TV.
So where can you go instead? One option is to work in a coffee shop (the caffeine will help with your work). Another is to work in a public library. Either way, this is a great way to stay focused and to put yourself in a productive zone.
To do this though, you’re of course going to need the right hardware. This will need to be something light and portable while remaining powerful enough to handle all the work you’re going to throw at it.
So, what hardware will work for you? If you’re working primarily as a writer or marketer, then you won’t need anything particularly powerful.
In this case, something like an iPad or an Android tablet will work even, along with a portable keyboard. The Universal Folding Keyboard from Microsoft (not an affiliate link) is a great choice that’s able to fit into a pocket.
If you need to do video editing though then you’ll want something with a bit more oomph that’s still light. A great choice in this case is the Microsoft Surface Pro 4. (not an affiliate link)
This is a device that is sleek and can even be used as a tablet but is simultaneously powerful enough to power video editing software.
The Essential Landing Page Checklist
Your landing page may be the most important element of your website. Where people land when they click on a link is their first impression of your business, and there are certain things that must be present on that page in order to guide them through the process of becoming a buyer and avoiding them immediately bouncing to the next site on the list.
Here is an essential landing page checklist:
You want your website to be created so that it is as easy as possible for visitors to navigate, giving them the information that they need and making it as simple as you can without compromising the information that you need to share.
Visitors that land your site should be able to immediately see the value in what is being offered. If they do not see the value on your landing page, then they are not going to go any further to try to find some. They will just click the back button and move on.
A Clear Business Model
You want it to be immediately apparent to anyone who visits your site what your business model is. Having a confusing business model will not only confuse the search engines, it will also confuse your potential customers.
If you are selling a product or service and you put up fake testimonials, people are going to know right away. Not only will they all sound like they are written by the same person, but most website designers place them in such a way that they are obviously fake – such as each one having a perfect, high-quality image of the customer with it. Real customers rarely send in photos of themselves.
Claims Supported By Facts And Research (if needed)
If you are claiming that the supplement that you are promoting will cure acne forever, then you need to have some scientific basis for making that claim – not to mention a great deal of research cited. If customers find out you aren’t telling them the truth about one thing, they won’t trust anything you say.
Customers do not trust businesses that do not have contact information listed. It is not enough to have an email or contact form, you need to have your physical address, phone number and social media profiled listed on your website.