Welcome to my final post in the Why Short Videos Are Better series of posts. I hope you have enjoyed these posts and learned a lot about how you can use short videos to boost your business and improve your video marketing results.
In this final post, I am going to talk about how to boost the effectiveness of your micro video campaign; the two techniques we are going to go over today will help you take things to an entirely new level.
– 90% Content, 10% Pitch
When planning your script, always keep this rule in mind. With short videos, you want to put a personal touch on things so that you can make a real connection with your viewers, but you have to remember that for much of your audience this is the first interaction they will have with you.
They don’t know you and if you jump right in to a sales pitch alarms are going to go off and they’ll take you for a sneaky salesmen then click away from your video faster than they found it.
That is why it is important to pump up your videos with valuable content and then and only then pitch your offer at the back end. If you really want to see things kick off, rather than sell them during the pitch, push them to another part of your marketing funnel (maybe even another video).
The deeper you can get them into your sales funnel the more likely you are to heat up their buying buttons and nothing does this better than multistep micro video campaign. All you have to is outline exactly what you want them to do after they have seen the video, and make it super simple to do.
Don’t forget the call to action
When it comes to getting a maximum return for your micro video campaign, it is vital that you include a solid call to action at the end of every video you make or you’ll be wasting your viewer’s time and your own efforts.
Without a call to action, your viewers won’t know what to do next and they will wander off without doing anything and most of the time they will wander towards your competitors, which is never good.
If you have done your job and provided them with valuable content, don’t be afraid to ask them for something in return. Whether it’s asking them to subscribe, click on a link of purchase your product it’s very important to get them to take some type of action even if it’s just to watch the next video in your sales funnel.
When you do ask for something in return, make sure you clearly outline exactly what they are supposed to do and then provide them with the easiest path to accomplishing it. The fewer obstacles you place in front of them the more likely they will be to take action, and the more likely you are to see the results you want.
If you keep these two techniques in mind when creating your videos you will have no trouble boosting the effectiveness of every micro video campaign you run.
As we close this final post, I would like to thank you again for joining me for this short series and I sincerely hope that you have learned a lot about how to incorporate short or if you prefer, micro videos into your business!