I hope you are learning a lot from the Introduction To Niche Marketing series of posts.. In the last post, I talked about how to research and find a good products to promote and how to narrow down your niche market group. Today we are going to talk more about finding a good niche market by going to bookstores and hunting down hot markets. Did you know that millions of people buy ‘how-to’ books and books that are devoted to solving their problems and making their lives better every day?
By learning how to identifying the hot market books that are being sold in bookstores (online and off line) you can quickly identify a hot niche marketing topic. To use this method of niche market research all you have to do is go to the bookstores in your area and look through the non-fiction book sections. You can use this method online as well, but sometimes it
helps to visit your local bookstore, especially if you are planning on targeting your marketing campaign locally.
Take particular note of the self-help and how-to books. If you have the opportunity, ask someone that works in the store stocking shelves which ones are selling the best. Because they know what is being restocked most often. You may also want to ask a salesperson the same question. Asking the bookstore owner or manager is the last option. They are more likely to
be pushing the books that aren’t selling well in order to make a sale. The goal here is to uncover (by whatever means you can) which self- help or how-to books are the hottest sellers.
As I mentioned, you can also use online bookstores to do your research. While you can’t ask for information from a person, you can look through the site and do your best to determine which of the non- fiction, self-help or how-to books are the most popular and getting the best reviews. This will help you uncover which ones are making the highest in sales. While this type of research may seem a little old school to an experienced marketer it is still a very effective method for hunting down hot topics to focus on.
By finding out what books people are buying most often can give you some insight into what the market subjects are. Armed with this information, you can go out and find or create products to promote to that market. You could even create an entire niche website based on the topic and feel confident that it will have a good chance of becoming very successful.
I’d love to hear from you! Please let me know what you think and remember if you have any questions or need any assistance please feel free to contact me at anytime.