Choosing Your Niche – Part 3

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www.mike-hynesIt’s Mike here  with my  third post in the Introduction To Niche Marketing series of posts.  If you didn’t manage to read the previous post you can read it here.   In  post one,  we talked a little bit about how to research and choose a niche to market products to. In today’s  post we are going to expand on that and start talking about how to research and find good products and services to promote and then how to narrow down your niche market so that you will see a better result from your promotional efforts.

When deciding on what product or service you will promote in a niche market your decision should be based on one simple principle  There should be a demand for the product or service! You don’t want to waste your time and effort creating a marketing campaign for a product that nobody wants. So you want to focus on finding products that people are looking for, ones that they actually need, that will make their lives better, make them feel better, help them look better physically, or help them solve a problem.

These are the types of products that people will actually spend their money Transformers: The Last Knight movie now

Once you have chosen a product or service that meets your basic requirements then researching and narrowing down the right market group for that product or service is the next most important step of the niche marketing process.  Some of the things that you need to know about your niche market group are:

– Where they spend their time online?
– What do they do in their spare time?
– What makes them tick from a personal and business point of view?
– What are their spending habits? (What do they buy?)
– What is their general demographic?

There are, of course many other factors that you can consider but these basic questions are a good place to start. You can also choose from several different types of niche marketing software that can help you learn these things about your potential niche market. There are many free and paid tools available for you by doing a search online for “niche market software”. The next thing you need to look for as you research your niche market group is what they are prepared to spend on a product or service. This will help you when it comes to creating your advertising material.

The best and most effective was to do this is to visit sites that advertise products or services similar to what you have chosen to sell. It should be easy enough for you to see if they are giving away a service or at what price they are offering their products to consumers for. The basic principle here is that if you can determine that there are people out there who are willing to spend money to buy what you are selling, you can then identify those people as a niche group to focus  our marketing efforts on. The most important thing to keep in mind is that good research is the key to successful and profitable niche marketing.

Don’t forget to look for another postsoon and remember if you have any questions or need any assistance please feel free to contact me at anytime. I will be glad to help.


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