If you are new to online marketing videos, you will want to check out these 6 tips to optimize your videos to make sure you reach your key audience.
#1 Make Sure You Make the Most Out of Your Title
Your headline for your video can go a long way in its success. Video titles, when done right, can pull in powerful traffic. Your title is important because it can immediately grab the attention of a viewer, and when you use the correct keywords in your video’s title you are much more likely to appear in the search engines when surfers are searching for you topic.
#2 Offer Top-Notch Content
Take the time to analyze what your ideal viewer looks like. What will they find valuable? What will you be able to teach them? How to videos are so successful because they offer the viewer excellent value and they also showcase the skill and knowledge that you have on the subject. This is very important in your brand growth. Also, make sure you do not create a video that’s too long because you will lose the attention of your viewer.
#3 Make Sure Your URL is in Your Video
When you edit your video, take the time to add your URL. The easiest way to do this is with a text box added to your video.
#4 Make Use of the Branding Opportunities
Make sure your company logo is prominently displayed on your video screen. You can do this at a specific time during the video or you can leave it visible all the time.
#5 Make Sure You Have an HTML Link
When you post your YouTube video, you can write a short description about the video. Start with a link because your goal is to drive your viewers so don’t miss out on the opportunity to do so. Then you can add a short description below the link. Make sure your keywords are in that description.
#6 Take it Past YouTube
Most beginners make their marketing video, post it to YouTube and call it a day. However, you should also embed your video into your website. This increases the amount of time surfers will spend on your site and this will grow your audience. In addition, Google’s algorithms takes into consideration how many times your video is watched and it counts embedded video views. This is important for you to show in the Google searches.
There you have it – 6 tips to optimize your marketing videos. Every beginner should implement all 6 tips.
